A/B testing sign-up strategies from the Slack App Directory

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Have you ever heard of “The Naked Man”? It’s the infamous “move” for convincing others to sleep with you by getting completely naked, as coined by Barney Stinson of How I Met Your Mother, that “works two out of three times”. We at MailClark don’t agree with the culture of pressuring people into sleeping with us, but we do believe in the pursuit of scientific experimentation and the accepting of challenges.

So, we decided to experiment with a “Naked Man” move for our bot by sending some potential users from our Slack listing straight to our authentication page, instead of our website. Like Barney entirely revealing himself to his date, we offered the installation of MailClark to potential users earlier than expected. Did this “work two out of three times”? Not exactly.

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